Creative Consultant & Coach with a deep passion for style, color and personal growth
Hi, I’m Helen
To me, the inner and the outer, the mundane and the meaningful, go hand in hand. As a multi-passionate creative, I’ve never fit neatly into boxes.
As a Creative Consultant & Creative Director, I help brands find clarity in their positioning and express their unique essence — both verbally and visually, so that everything they share feels coherent and captivating.
I bring my coaching background into this work by asking powerful questions that open space for real insight because when you find better answers within, your expression on the outside naturally gains depth and authenticity.
Everything that truly resonates, attracts, or moves others starts from a place of inner alignment. That’s where I come in — the Marie Kondō for your inner and outer worlds.
Clarity is the essence of my work.
Because when we are clear about who we are, where we’re going, and why it matters, everything we create, in business and in life, flows with more ease, purpose, and beauty.
↓
Twelf
years
of experience working with global brands such as Nike, Lancôme or adidas.
Six
years
of experience as a systemic coach - especially working with women and female led brands.
One hundred percent
sure that everybody is creative.
↓
CREATIVE
Visionary
With an international career spanning the Netherlands, the US, and the UK, I’ve always been driven by curiosity, creativity, and the desire to create meaningful impact.
After completing my Master’s degree at the London College of Fashion, I worked as a Creative Lead at Refinery29, where I developed and directed campaigns for brands such as Nike, Lancôme, and adidas.
Over time, I realised that what truly inspires me goes beyond creative excellence, it’s about bringing more authenticity, purpose, and human connection into the way we build brands and businesses.
Through my coach training, I found a way to combine my strategic and creative experience with a more holistic, people-centered approach — bridging creativity, consciousness, and transformation in my work today.