One of the brands I've recently worked with is the sustainably-driven, female owned, natural cosmetics brand Koko & Clay from Berlin. Scroll down to find out more about this project.
Koko & Clay came with the request to strengthen their positioning in a crowded cosmetics jungle. The purpose? Finding and translating the USP of the brand into powerful copy and communication and get across what makes them truly unique. There was a deep desire for clarity, structure and an authentic communication that reflects their values cohesively across all channels.
"After working with Helen, our brand communication became much clearer and we have been able to develop great creative concepts. I am more than satisfied with the result and I am very happy and grateful that we made this journey together with Helen as she's very professional an absolute expert in branding. Moreover, she makes it very easy for founders to open up which is incredibly helpful when working on your personal storytelling and blockages. I can 100% recommend working with Helen and Wild Women Studios."
Nadia - founder of Koko & Clay
Over a period of 1.5 months I have worked with the team of Koko & Clay on their branding and their communication strategy, including the following:
strengthening of the positioning by determining their USP, brand promise, customer avatar, values
crafting a clear vision & mission statement
a strong elevator pitch for mulit-purpose usuage
new brand and website copy truly in alignment with their values and their vision
new concepts to create content
personalised brand guide that summarizes all results from our branding journey and guides the team with every future decision
Visit the Koko & Clay website