Re-Branding
Janina came with the request to re-brand because she wasn't 100% comfortable with her branding as it was. She could sense that something wasn't quite right, she did not feel professionally represented, she grew out of her old branding. Together we went on an intimate branding journey to figure out what her brand and her vision was really about. It wasn't just about being comfortable in your brand images, but about helping women to really see themselves in a new light and truly be seen, heard and understood as a result. Hence the new name "seen".
We've been working together for several months on the following:
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crafting a clear brand vision, mission and values
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refining her USP
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packaging and pricing of her services
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website copy and website structure
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neuroscientist color test by RAH Colours
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creative direction and new corporate identity
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art direction for a new visual language
Visit Janina: www.seenbyjanina.com
Before
"I didn't like or embody my brand, I didn't feel comfortable and proud about it. Visually it just did not express, what I wanted to say. I knew that I wouldn't be successful if I kept my brand as it was."
After
"Now, I could spend hours on my website because it's just so beautiful! My new branding finally gave me the confidence to truly show myself and win more clients."
Brand
Archetypes
The Alchemist
The Lover
The Rebel
Feedback
"At the beginning of my self-employment, I initially set up my branding on my own to avoid a financial investment. However, I realized relatively quickly that I would not be successful that way, because my branding just didn't feel right.
I found Helen via Instagram, and it was clear to me from the first moment: if I'm going to rebrand, it's going to be with her. You can feel her creativity and passion, she is very articulate, has an incredible eye for style and aesthetics, is super personable, warm and human.
Best decision ever, is all I'm saying.
It was a process that went on for months, through ups and downs. Helen always asked the right questions, brought in valuable perspectives and ideas, and managed to guide me to end up where I am now. Today, I can proudly say I love and live my new brand! Re-branding was an absolutely worthwhile investment. I would do it again in a heartbeat. I am so grateful to you, Helen, you brought me exactly to what I had felt inside, but could not grasp myself."
JANINA SHANK, PERSONAL BRAND PHOTOGRAPHER & FOUNDER OF SEEN
Brand Consulting
NATURAL COSMETICS BRAND KOKO & CLAY
THEY BOOKED: THE ESSENCE
Koko & Clay came with the request to strengthen their positioning in a crowded cosmetic jungle. The purpose? Finding and translating the USP of the brand into powerful copy and communication and get across what makes them truly unique. There was a deep desire for clarity, structure and an authentic communication that reflects their values cohesively across all channels.
Over a period of 1.5 months I have worked with the team on their branding and their communication strategy, including the following:
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strengthening of the positioning by determining their USP, value proposition, buyer personas, values
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crafting a clear vision & mission statement
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a strong elevator pitch for mulit-purpose usuage
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new brand and website copy truly in alignment with their values and their vision
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new creative concepts to create high-end content
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personalised brand guide that guides the team with every future decision
Visit Koko & Clay: www.kokoandclay.com
Brand
Archetypes
The Teacher
The Caregiver
The Innocent
Feedback
"We turned to Wild Women Studios because we felt our natural cosmetics brand Koko & Clay lacked a clear positioning. We previously had difficulty communicating to the outside world what makes us unique and sets us apart from the strong competition.
Together we were able to work out our USP, our values and vision and sharpen the brand storyline. After working with Wild Women Studios, our communication has become much clearer. Working with Helen was very professional, she is an absolute expert in branding.
Helen is super creative and has an incredibly good sense of aesthetics. In addition, Helen is a very inspiring personality, extremely warm and trustworthy. Helen makes it very easy for founders to open up with her warm nature, which also incredibly promotes the process of developing the personal story. I can recommend the collaboration 100%."
NADJA TRABELSI, GRÜNDERIN KOKO & CLAY
Brand Consulting
HOLISTIC LIFESTYLE BRAND MIND.BODY.HEALTH.
SHE BOOKED: THE ESSENCE
The founder of MIND.BODY.HEALTH. was looking for a brand consultancy to guide her in some important strategic decision making for her company.
The brand consulting also included personal coaching because as companies change and evolve, so do our identities as founders.
The main task was to find the brand's true essence and find ways to communicate this more effectively in terms of content and visual language. The process let to the founder feeling stronger connected to her brand and really honing in to it's true essence.
Visit MIND.BODY.HEALTH. www.mindbodyhealth.de
Brand
Archetypes
The Innocent
The Jester
The Caregiver
Feedback
"In the context of a rebranding and a new brand strategy, Wild Women came to my attention.
The first get-to-know-you call was quickly set up - and Helen quickly realized that it wasn't just about the rebranding of my company - but also about me and my identity with the brand. So the originally booked Brand Consulting became a combination of Brand Consulting with Personal Coaching. This combination was perfect and made it possible to work out the core of the brand much better and more intensively.
Helen is also a very friendly, warm and attentive person. She listens carefully and finds the small but essential points that are often overlooked and highlights them. This talent with great expertise in branding makes her work so valuable.
I look forward to working with her again and highly recommend her - both as a coach and consultant.
LEA SCHOLDAN, GRÜNDERIN MIND.BODY.HEALTH
