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Brand Identity Creation

I know you are on a very exciting path of building your own brand and business. I know you have a big mission to accomplish, multiple passions and talents to share with the world. Let's create a branding so strong and soulful it has the power to transform lives. If you feel a little overwhelmed and don't know where to start, I got you! Everything I do has a bespoke approach and is 100% customised to your needs. Together we will unleash your best self and get you the presence, the authenticity and aesthetic you're looking for.

What you get:

  • Full Brand Identity Creation - visual identity/ corporate identity

  • Coaching, creative consulting and art direction throughout the entire process

  • Positioning - USP, mission, vision, brand values, in-depth customer avatars, elevator pitch, slogan

  • Consulting for brand communication and copy writing

  • Professional color consulting in collaboration with a color consulting studio in Milan

  • Style consultation & actual styling

  • Photo and/or video shoot

  • Website design

  • Marketing material (invoice template, business cards) 

    -> The entire process can take up to 3 months.



Style Consulting + Brand Photo Shoot

As soon as something changes on the inside, there's a strong urge for most women to reflect this change on the outside. This change can be of personal or professional nature. As part of the personal branding, I offer this service separately. If you do not need a new brand identity or website, but still want to uplevel on your presence, then this service is for you.


You will get:

  • Professional color consulting in collaboration with a color consulting studio in Milan

  • Based on that a thorough style consulting, actual styling and style guide PDF

  • Personal coaching, profiling and consulting to visualize your desired look and positioning

  • A customized photo and/or video shooting in a professional studio 

  • Creative direction

  • Pre-production, production & post-production of your shooting




A strong brand needs a strong foundation. How your brand is perceived has a lot to do with the foundation you have set. This package is like life coaching, but for your brand. It combines brand and creative consulting with a focus on your positioning. We will dig deep into your why, your vision and values. Together we will extract the essence & soul of your brand and find ways on how to translate this into soulful, powerful branding. It is about finding and expressing what makes you truly unique so you can communicate much stronger and stand out from all the noise out there.


You will get:

  • Kick-off call and 10 x 90 minutes sessions

  • Brand audit & brand archetype definition

  • USP/ sweet spot

  • Purpose & value determination

  • Creation or refinement of your vision and mission statement

  • Elevator pitch, slogan

  • Detailed customer avatar & competitor screening

  • Revision of current brand copy and impulses & ideas to adjust it

  • 25 pages brand guide

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Creative Direction + Content Creation

Let me speak in visuals! The art of storytelling through your visuals is powerful. Maybe you need a new image film or new brand imagery because your current visuals don't feel aligned anymore? Or you need some customized branded content to connect with your audience on a deeper emotional level? A strong campaign that has the power to make waves? You're in the right place.

You will get:

  • Creative consulting

  • A thought-through creative concept 

  • Creative direction throughout the entire process of pre-production, production, post-production

  • Booking of crew

  • Location & model scouting 

  • Photo and/ or video production/ customized branded content



Website images via Lotte Thor

From Berlin with love.