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Brand Consulting

SERVICE 1

The Essene

BRAND CONSULTING & COACHING

 

A strong brand needs a strong foundation. How your brand is perceived has a lot to do with the foundation you have set. This package is like life coaching, but for your brand. It combines brand and creative consulting with a focus on your unique positioning. We will dig deep into your brand's archetype, your vision and values. Together we will extract the essence of your brand and find ways on how to translate this into powerful brand communication and creative concepts. It is about honing in on your Zone of Genius and your uniqueness, so you can communicate much stronger and stand out from all the noise out there. 

More than this is about your product or service, it's really about you, your frequency and how you embody the message of your brand.

This is for personal brands, start-ups as well as for established brands who need or want to change direction and gain more clarity, focus and direction in their branding and communication.

+ Add-on for Personal Brands: 

Image Consulting & Personal Styling

The Essence process flow

A process that stretches over 7 high intense 1:1 sessions plus extensive preparation before the first session as well as exercises and support in between

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Start: Preparation

We're kicking off with a solid preparation including multiple handouts such as: positioning questionnaire, personality slider, values exercise, archetype test + SPECIAL: gene keys reading related to your brand. We're mixing metaphysics with coaching tools and personality exercises.

pexels-tima-miroshnichenko-5973768.jpg

1. Personality

In the first session we set your goals first and dive into your preparation, the gene key and how this relates to your (brand) personality because what truly sets you apart is YOU. Through systemic coaching we explore where you're currently blocking yourself from showing up in your full presence and power.

pexels-angela-roma-7479960.jpg

2. Vision

You create a compelling vision for your brand & your entire entrepreneurial lifestyle. We'll do this visually, with the help of guided audios and with a brand universe template creating your northern star and blue print for your future with the goal to craft a compelling vision and mission statement.

pexels-angela-roma-7480126.jpg

3. Soul Clients

Session 3 is dedicated to your soul clients and their transformation (and your offerings). We dive deep into their pain points, their desires and dreams so you know exactly who they are. You will be able to paint a clear picture of their transformation that takes place as a result of using your service/product.

pexels-anastasiya-vragova-6770410.jpg

4. USP + Positioning

In session 4 we explore your zone of genius and your USP in depth. We create a solid positioning, one that makes it very clear what you stand for so people know exactly what you are an expert at and how you can serve them.

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5. Core Message

In session 5 we connect it all to a cohesive core message, one that weaves it all together like a golden threat. We also create your value proposition aka. strong elevator pitch that makes others remember you when you present yourself and your business.

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6. Look & Feel

This is where your deeper purpose meets the outer world. We translate everything we've worked out so far in a visual language. Note: this does not include a corporate identity (that's part of "the expression" but reviewing and aligning your current branding.

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7. Social Media Room

Last but not least, we define your social media content pillars and we create compelling concepts and content ideas that turn theory into practice. We implement the new look & feel and elevate and optimise your social profiles (LinkedIn and/or Instagram).

Add on

FOR PERSONAL BRANDS

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+

Colour Consulting

Receive a professional colour consulting based on a neuroscientist test that filters colours that you recorded as beautiful throughout your life. It is done by our creative parter RAH Colour Consulting Milan via Zoom. We see colours as as extension of yourself - as a brand and as a person. You will receive your personal colour palette that can be used for your branding, your styling and even your interior. 

Personal Styling

Once something has shifted inside, most women feel the need to align this with the outside. Based your personal RAH colour palette, we will create your personal, sustainable signature style. The goal is not to have more but to learn how to combine in smart ways and know which pieces and colour ways it's really worth investing in. Elevating your existing wardrobe, bringing out the new you.

The Essence package includes:

THE PROCESS CAN TAKE 2-3 MONTHS

  • Preparation handouts: positioning questionaire, personality slider exercise, values exercise, brand archetype test

  • Gene Keys Profile Reading according to your brand

  • 7 x 90 min high intense 1:1 coaching sessions with Helen, bi-weekly

  • Preparation before every session and follow-up after each session, plus branding exercises/homework after each session

  • Copywriting Support

  • In-depth, personalised brand guide that summarizes all our work and will be your strategic brand guide for all future planning

  • 5 Social Media templates 

  • 3 months container & support via What's App & email

  • IN CASE OF ADD ON "Colour Consulting & Personal Styling:

  • + 3 x 60 Min Session divided as following: 
    1 x 60 min neuroscientist colour test via Zoom RAH Colour Consulting (our partner and colour consulting studio)

  • + Delivery of your personal colour palette

  • 1 x 60 min wardrobe session  + look and feel discussion to apply colour palette to your personal style and your branding

  • + Personalised style guide with 10 looks representing the "new you", directly shoppable from sustainable brands, one round of feedback

  • 1 x 60 min closing session to finalise styling & branding, answer last questions

SERVICE 2

The Expression

BRAND IDENTITY CREATION OR ELEVATION

​We know you are on a very exciting path of building or

re-building your own brand. Maybe you have grown and it's time for your branding to catch up on that and take it to the next level. If you feel a little overwhelmed and don't know where to start, we got you! Everything we do has a bespoke approach and is 100% customised to your needs. Together we will unleash your brand's true power and help you to achieve the professional appearance, the authenticity and aesthetic you're longing for.

What we do on this intimate journey:

  • Brand strategy workshop where we dive deep to the essence of your brand and get crystal clear on who you are, what makes you unique and what your core messages are

  • Brand Identity Creation - no, not just a logo, a whole-hearted, thought-through identity including a colour concept, word mark or logo design, set of icons, typography concept as well as a design & style guide

  • Creative Direction throughout the entire process

  • Guided support with your copywriting

  • Website structure & visual world

  • Implementation of your CI across your social channels including social media templates

  • Personalised Brand Guide that contains all the results from our branding process and serves as your leading document for all future decisions and creations.

+ Add-on: Professional brand photo shooting & development of visual language

The Expresson

The Expression process flow

A process that stretches over 7 high intense 1:1 sessions as well as the creation of a (new) corporate identity, a visual world and a clear website structure

pexels-dmitriy-ganin-8379329.jpg

Start: Preparation

We're kicking off with a solid preparation including multiple handouts such as: positioning questionnaire, personality slider, values exercise, archetype test + SPECIAL: gene keys reading related to your brand. We're mixing metaphysics with coaching tools and personality tests & exercises.

pexels-tima-miroshnichenko-5973768.jpg

1. Personality

In the first session, we set your goals first and dive into your preparation, the gene key and how this relates to your (brand) personality because what truly sets you apart is YOU. Through systemic coaching we explore where you're currently blocking yourself from showing up in your full presence and power.

pexels-angela-roma-7479960.jpg

2. Vision

You create a compelling vision for your brand & your entire entrepreneurial lifestyle. We'll do this visually, with the help of guided audios and with a brand universe template creating your northern star and blue print for your future with the goal to craft a compelling vision and mission statement.

pexels-angela-roma-7480126.jpg

3. Clients + Offers

Session 3 is dedicated to your soul clients and their transformation (and your offerings). We dive deep into their pain points, their desires and dreams so you know exactly who they are. You will be able to paint a clear picture of their transformation that takes place as a result of using your service/product.

pexels-anastasiya-vragova-6770410.jpg

4. USP + Positioning

In session 4 we explore your zone of genius and your USP in depth. We create a solid positioning, one that makes it very clear what you stand for so people know exactly what you are an expert at and how you can serve them.

0f355cf6e8ec92236b53d2db23778044.jpeg

5. Core Message

In session 5 we connect it all to a cohesive core message, one that weaves it all together like a golden threat. We also create your value proposition aka. strong elevator pitch that makes others remember you when you present yourself and your business.

pexels-dziana-hasanbekava-5480690.jpg

6. Corporate Identity

Together with a designer, we make your brand come to life and create your new corporate identity and visual world including a word mark and/or logo, a set of icons, colour palette, typography concept  and a design guide. This is a process of 3 sessions.

Web Design

7. Website Structure

The hardest part is to structure, compose and curate all information in a way that they build a cohesive website presence. We are not actually building the site but we creates everything you need to brief a web designer. We also open our network for you to find the best designer choice.

Add on

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Colour Consulting

Receive a professional colour consulting based on a neuroscientist test that filters colours that you recorded as beautiful throughout your life. It is done by our creative parter RAH Colour Consulting Milan via Zoom. We see colours as as extension of yourself - as a brand and as a person. You will receive your personal colour palette that can be used for your branding, your styling and even your interior. 

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Brand Photoshoot

Sometimes when we start our brand or when we are ready to re-brand, we also need to elevate the visual language. It is important to look at it from a holistic point of view. This is why you can book a professional brand photoshoot to complete your (re)-branding process. This is mostly a studio production with a team of set designers, photographers, assistants, hair & make-up artists, models - depending on your budget.

The Expression package includes:

THE PROCESS CAN TAKE 3-4 MONTHS

  • Preparation handouts: positioning questionaire, personality slider exercise, values exercise, brand archetype test

  • Human Design & Gene Keys Profile Reading according to your brand

  • 7 x 90 min high intense 1:1 coaching sessions with Helen, bi-weekly

  • 3 x 60 min design sprints

  • Preparation before every session and follow-up after each session, plus branding exercises/homework after each session

  • Copywriting Support

  • In-depth, personalised brand guide that summarizes all our work and will be your strategic brand guide for all future planning

  • Detailled design briefing for designer

  • A new corporate identity, containing: logo and/or word mark, brand colour palette, typography concept, icons, design guide

  • PDF or Keynote visualising your website structure and visual world

  • 4 months container & support via What's App & email

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helen@wildwomenstudios.com

Website images via Lotte Thor

From Berlin with love.

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