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  • Aylin Arici

Do you wish your brand could be FELT more?

People talking about you saying “omg I love this brand!“, “I love their products.“, “I love their Instagram!”, I love their colour ways.”, “ I love her style.”

In an oversaturated market for almost anything, it’s your uniqueness that sets you apart.

Plus: your branding is not just a vehicle to inform, sell better or to create a professional, modern appearance. The most powerful thing actually is that it can make people FEEL something deep inside their soul. 💗

I always mention that 95% of buying decisions are made by the subconscious mind (according to Gerald Zaltman, Harvard professor).

If your target group are Millennials (people born between the early 80s until late 90s) they want to identify with the brands they buy because it tells a story about them, too.

Does your brand have the power to do that? Do deeply resonate through your brand’s essence that leaves a soft touch everywhere you go? Do people (want to) identify with you/ your brand?

Can people actually say “oh that’s them” or “that’s her”, “she really “gets” me”. If not, you’re missing out on a very powerful point of connection with your audience which we establish by determining your brand’s archetype, your sweet spot and your unique style profile in a very holistic and human-centred way.

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